Wednesday, September 22, 2010

Social Media and PR

When I'm not thinking of ways to earn the best LSAT score possible or when I'm not at school, I volunteer as a public relations officer at Dare to Dream Young Girls Network, Inc. Dare to Dream is a nonprofit organization based in Tallahassee, and its mission is to empower girls in the Tallahassee community.

The other day, the president and CEO, Kimolyn Ferrell, and I were discussing different ways to help spread the word about our upcoming event, "It's Girls Talk." She explained to me that she felt it was a waste of money to buy ads in different publications because she knew that there was free publicity she could get for the organization as well as the event. I instantly thought about how I help spread the word about different events at school and how I can apply the same techniques to the nonprofit.

I explained to her the effectiveness of social media nowadays. Not to say that traditional ways to get messages out to the public are ineffective, but for the audiences we're trying to target, we realized many of them spend countless hours on the Internet. Although she does not own many social media accounts herself, Kimolyn is ready to delve into the social media realm and see how far it can take her organization.

Kimolyn mentioned something very interesting  about the power of social media and the advantage people my age have over older people in the workforce who are not familiar with social media. She said that older people should be scared because the younger generation who know how to use social media could come and take their jobs. She also mentioned that social media was a very important skill to have nowadays and that she's eager to see what magic I could make for Dare to Dream by using social media.

I hope I do well!

5 comments:

  1. Hey Bain!
    I am super excited to be in yet another class with you. You are one of the top students in PR. I think it was great thinking to suggest social media. We just learned in class that one message on a social network can be viewed by at least 10 million people. I know that you great ideas and that will take you far in PR.

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  2. Coach,
    I didn't know that you are involved is so many different activities. I think it is a great idea to use social media for you non-profit. I feel that you will be successful in what ever you do and i would like to know how your social media promotions worked out.

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  3. Hi Ms. Bain!

    I really enjoyed reading your post. It sounds like you and Mrs. Ferrell have a wonderful work relationship.

    That was quite an interesting conversation that you and the CEO were having and it's a really good thing that she acknowledges the value in employees who are good with social media. Thus meaning, she recognizes the value in you.

    I'm sure that you're definitely loved at the company and will inspire many young girls while working with Dare to Dream.

    Good luck on your journey to law school! Always hang on to your faith and know that you are capable of accomplishing whatever your heart desires. Be bold, be great, be YOU!

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  4. Good luck with everything! Social media still has a negative vibe with companies and I wish it would disappear. Everything is viral now. Social media really in the way to go especially with newer groups, foundations, and businesses. I worked with my undergrad by creating Facebook pages for them to reach out to prospective students, current students and alumni. Hope everything works out!

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